Category Archives: Others

20 Ways to Rank a Website

Page ranking has a direct impact on your popularity. The most popular brands are the ones that are ranked highly by search engines, while the lowest ranked are least popular. Very popular brands are more trusted by customers than less popular brands, and this always has an impact on the profitability of your business. Ranking is determined by various factors, and you can work towards raising the ranking of your page through the following ways:

1. Backlinks. There are several ways that you can acquire backlinks and eventually increase your rank. Commenting on Do Follow blogs is a great way of obtaining backlinks. In order to improve your ranking, comment on competitor sites, and ensure that your comments are keyword rich.

2. Submitting your page URL to high profile directories can also help. All you need to do is target at least 15 directories and create a very catchy DoFollow profile in order to improve your ranking.

3. Guest blogging is also an effective way to improve your ranking, as long as you meet the requirements of the target blog. Ardent bloggers and people who are passionate about writing can benefit from this method.

4. Social media can also help create backlinks to your site and hence boost your ranking. All you need is create an attractive profile, optimize it for targeted traffic and then list your site there. Most social networking profiles are ranked in Google, and this should be your objective.

5. Write quality content. Publishing articles on your blog or website can improve your ranking, as long as you follow the appropriate SEO guidelines. Your articles have to be optimized for Google, and contain no spammy content. Avoid overuse of keywords, and be keen on the distribution of the keywords. Write quality and original content. If you cannot write, hire freelancers or invest in guest blogging.

6. NoFollow attribute. NoFollow is an attribute that you can use in order to improve your ranking. Google ranks pages with this attribute highly, but can also penalize you for misusing it. It is advisable to use it sparingly, and in such a way that cannot raise suspicion by Google.

7. It is also good to use the NoFollow attribute in the comments section of your blog or website. This attribute makes it possible for you to deal with spam and hence improve your page ranking. Google penalizes spammy pages by giving them a lower ranking, and therefore using this method will save your site from spam and win the favor of search engines.

8. Get backlinks from special sites. Wikipedia is among the special sites that can help raise your ranking. It is an authoritative site that attracts high traffic, and therefore getting a single link from Wikipedia can really boost your ranking. Other sites that are considered special are .Edu and .Gov sites. Try to find if you can backlink to these sites.

9. Make yourself popular by increasing your web activity. Your activity on the internet can help boost your ranking. You need to contribute generously towards the niche you have specialized in by writing articles and comments on that field. This makes yourself popular, and helps win the trust of Google while ranking your page.

10. Internal linking can also help boost your ranking, if done correctly. You need to learn how to create quality anchor text and also how the internal linking feature works. Create a keyword rich meta for the page you wish to link with. Work towards generating four internal links.

11. Outbound links. While linking to other sites, make sure you do thorough search. Link only to authoritative sites, which do not have spammy content or features. Linking to trusted sites also makes you trustworthy and vice versa.

12. Loading speed. How does your page load? Fast loading pages have an edge over slow pages in all aspects. You win against competitors, and also win the trust of Google.

13. Domain age is a major factor while ranking pages in Google. If your domain name is registered for several years, you will receive a higher ranking than those websites whose domain names have been registered for fewer years. bear this in mind while purchasing a domain name.

14. When registering your domain name, go for dedicated IP addresses as this will save you from any imminent restriction. Google checks for all activities coming from each IP address, and any spammy activity may lead to the restriction of all domain names registered from such an IP address.

15. Sexually explicit terms are not ranked on page one of Google. Google has a child protection policy, and will never allow children to visit adult sites. Specific terms may lead to a lower ranking, so be careful about what you write.

16. Check what you do on the net. Google personalization can affect your ranking, because Google monitors what you do while you are logged in Gmail. Avoid visiting adult sites while on Gmail as this could be penalized on your page.

17. Use Pay Per Click campaigns. PPC campaigns can help generate leads as well as determine how your page is ranked in Google. Use it wisely.

18. Do not buy links. Buying sponsored links is a waste of money, and it cannot guarantee you of a higher ranking of your page. In fact, Google can penalize you for that unless you do it creatively. If you have to buy links, do so from authoritative sites.

19. Optimize your posts by doing a thorough keyword search. Google has a keyword search tool, and so you can never go wrong with this free tool. Search for the most relevant keywords that can improve your visibility on the internet, and you will have the last laugh. You are only required to specify the category of your business, or enter your page URL and then Google will generate keywords for you depending on priority. There are keywords that have a high priority, medium and low priority. You need primary keywords and secondary keywords so as to use them interchangeably throughout the page or articles.

20. Article syndication. Submit articles to relevant sites so as to increase your visibility. Google will make you more visible if you take time to create your brand a market on the internet. Traffic is an essential factor when it comes to page ranking.

Blog Commenting Guideline

Nowadays spammy link builder polluted blog commenting art  and harmed link builders reputation.However, if done properly, blog commenting can be a perfectly consider as form of marketing capable of getting you some serious traffic.What I’m talking about here is using blog commenting to build relationships and authority in your industry, and how those two things will ultimately lead to organic links and new traffic.

Finding the Right Blogs

When you’re searching for places to comment, you’re looking for blogs in your industry. And not just any blogs, but ones that receive some good traffic and engagement. They don’t have to be the top blogs, mind you, but you want them to have some significant amount of active commenters already.

One great place to start is to PostRank. Look up your topic of interest, say SEO, and you’ll find a list of some of the top blogs on that topic based on the amount of social shares and comments those blogs receive.

Another, for the Internet marketing industry at least, is Sphinn. Posts on their homepage are generally from blogs that have great content and therefore a good bit of discussion happening.

Once you’ve found a few great blogs to start with, then continue to branch out by following links from commenters to their blog. This will help you grow your base of sites to comment upon.

Also, on sites with many different authors, such as this one, check out the author bio to see if the writer’s have their own blogs and join their community as well, assuming those are also in your industry.

Use Your Real Name

Usernames, like “Real Estate Wizard” or “Marketing Magician” may seem cute to you, but to most everyone reading the comments, they make you seem, at best, unauthentic and, at worst, a shyster. It’s always better to use your real name, so you seem like a real person.  Just be straightforward and honest about who you are.  It takes your interactions to a more personal level.  Notice how mine simply states my name and what I am.

Use Your Real Picture

You can reinforce the idea you’re a real person and not a spambot by including a genuine photo of yourself beside your name. To really make a connection with readers, try to use an up close picture where viewers can see your face. Being able to see your eyes, smile, etc. makes it easier for people to remember you and feel like they know you.

Also, use the same avatar everywhere you go (Twitter, Facebook, Disqus, etc.), so people begin to recognize your face.

Target Blogs in Your Niche

This may be a no-brainer, but there’s not much point networking with those who aren’t involved or interested in your industry. For any chance of increasing conversions, you have to build awareness of yourself and your brand among relevant bloggers and their readers.  There is an abundance of blogs about my industry (inbound marketing and social media marketing), but finding relevant blogs in a smaller niche market may require a little bit more research.

Only Comment if You Have Something Valuable to Add to the Discussion

This factor is huge! Kind of like the line you might have heard while growing up about how if you don’t have something nice to say, don’t say anything at all.

Well in this case, if you don’t have something useful to contribute to the comments, don’t try to comment. You will want to leave a comment that others can learn from and that the blog owner will be impressed by.

Try to be First

Don’t do it in the annoying forum way by just commenting “first” or similarly, “great post.” You want to be first, but only after you’ve read the article and know you have something great to say about it.

Just like the click-through rate on Google’s first organic result is much higher than the following results, the likelihood of other commenters clicking your link if you’re first is much higher than if you’re getting to the party after 50 other people have arrived and left their mark. But even that is dependent upon the next step.

Become a Regular

Again, this goes against the link building grain of getting lots of links from lots of different domains. But we’re not here to build links by spam commenting, right? Good, then that shouldn’t matter.

You will want to become a regular face around the community. Which reminds me, if you don’t have a Gravatar yet, then please do so. Or if the blog uses Disqus, sign up for a commenter account with them and get your profile photo up. Whatever commenting system the blog uses, make sure, if possible, it will have your photo associated with your comment.

Keep it Brief

Most folks aren’t going to take the time to read long comments and generally skip over anything longer than a paragraph. The lack of headings, pictures, etc. simply makes it too tedious. Try to summarize your points in a few sentences, and if you have more that you just have to say, write about the topic on your own blog.

Think of it as Building a Reputation

The best way to approach comment marketing is by thinking of it as a chance to build your reputation — not as an opportunity for backlinks. Yes, everyone wants links and traffic, but those things will come if people become interested in YOU.

Use comments as a way to network, form relationships, learn from others, build awareness, and to participate in industry discussions. If the audience likes what you’re saying and sees your face enough, they will become curious and will click your name to learn more about you. With enough exposure and valuable postings, readers will feel like they know you and will trust your comments when they come across them.